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93%
WE IMAGINE
a world where no woman is diagnosed with late-stage breast cancer because she wasn't screened appropriately.
5-year survival rate average when caught early
WE WORK HARD
33%
5-year survival rate average when caught late
to make risk assessment and risk-aligned screening a routine part of every woman's clinical care — not the exception.
Build knowledge and health literacy
Women and care teams learn the latest guidelines, understand risk assessment and screening options, and build the health literacy needed to make sense of personal risk — grounded in evidence and explained in plain language.
Prepare everyone for effective shared decision-making
Health literacy only changes outcomes when it's used. We prepare women and care teams to bring that knowledge into the room together — so every screening conversation is informed, confident, and genuinely shared.
Appropriate screening for every woman
We work with women, care teams, and health systems to make comprehensive risk assessment and risk-aligned screening plans a routine part of clinical care — so the right screening reaches every woman as standard, not by exception.
WHAT WE DO
KNOWLEDGE, ADVOCACY, and SUPPORT
We work across the full pathway — equipping women, supporting care teams, and changing what happens in the room
SCREENING IS NOT ONE-SIZE-FITS-ALL
A woman’s risk—shaped by family history, genetics, lifestyle, occupation, and other clinical factors—helps determine the screening and support she may need. Not every woman requires the same approach, and that’s the point. Some women need more screening, sooner. The goal isn’t more tests; it’s the right care, at the right time—guided by the best available evidence and a woman’s own values.
HIGHER RISK
More support and earlier action
Women with a strong family history, genetic factors, or other clinical indicators benefit from earlier conversations, additional screening modalities like MRI, and a care team that's in their corner — often starting before age 25
Proactive care makes the biggest difference here
INTERMEDIATE RISK
More thorough, tailored care
Some women's clinical picture calls for earlier screening or additional modalities beyond standard mammography. A more thorough conversation with their care team — and a plan built around their situation — can change outcomes.
A tailored plan makes all the difference
AVERAGE RISK
Consistent care, on schedule
Women at average risk benefit most from regular, timely mammography — and from knowing that their screening plan is based on their own situation, not just a one-size default.
Consistent, informed screening saves lives
"Your assistance when I received my test results without any explanation other than a request to schedule an appointment for more testing was invaluable! I had no idea what the results meant, but assumed the worst. Your thoughtful, plain-meaning explanation put my mind at ease."
"Thank you so much for the info and help - I felt well "armed" for the appointment"
"We'll discuss risks and additional screening!! (I shared what I learned from The Full Scoop about my risk, and my GYN agreed. We reviewed my risks and added an ultrasound!) TYSM! Getting an ultrasound :)"
WHAT WOMEN ARE SAYING
